We don't try to undercut everyone's prices because our focus in on exceptional service and quality. But we don't want to cost you a lot more either, so we watch our prices to make sure they are competitive with shops offering like quality and warranties.
Price shopping works for buying a TV set - comparing the same brand set at different stores, you know which is the better buy. But when it comes to service work, what may appear to be a simple comparison can be more complicated than it looks. We wrote a brochure about it years ago, we called it "Lowballs" . It gives the details, but the main points are below: